Ryan Eghrari

  1. Identify a problem that is hard for people to solve
  2. Break that problem up into subproblems
  3. Order the subproblems on a timeline
  4. Ensure you have the talent to complete each subproblem if you don’t go back to step 2
  5. Give it a name
  6. Give it a price
  7. Ask people who are struggling with the problem to pay you to help solve it for them, and send them a contract
  8. Help them by using your process
  9. Get a review from your happy client
  10. Tell other people who are struggling with the problem about the review — return to step 7

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Photo by Anthony Intraversato on Unsplash

You can select an issue that is guaranteed to divide people. Below is a simple formula.

Your issue needs to be easily misinterpreted.

The easier it is to misinterpret the issue the better. You don’t want your issue to be consistently understood. Consistent understanding will lead to stability. Selecting an issue that is complex and highly context-dependent…

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Ryan Eghrari

Ryan Eghrari

Empowering others to craft value-creating digital products driven by strategy, design, and technology.